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SmartTicket is a modular ticketing application that allows the issue of encrypted electronic tickets to a mobile phone, wherever it is. It was designed to take advantage of technology with the objective to simplify processes while reducing costs and adding great value to customers without interfering in the existing ticketing and payment systems.
SmartTicket creates the “omnipresent” ticket booth, able to instantly send virtual tickets wherever the customer is in a cost effective manner.
- It rationalises and simplifies operations while reducing logistics costs
- It allows the creation of a very valuable user database
- It can work as a CRM tool used for yield management (e.g. launching instant promotions and other high yield marketing actions)
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